We would like the target audience of our magazine to be aged 15-25. This is because, we class this age group as "young adults", which is the group that "horror" tends to appeal to the most. As we already decided who we wanted our target audience to be, we decided that the best way of obtaining the answers to our questions, was to carry out our research through blackberry messenger. The vast majority of BBM users are quite young and we thought that this was a good way to receive quick results. In our research, we asked a handful of people about what they would expect from a horror magazine. However, as we are only producing the front cover of the magazine the questions were asked to gain knowledge on the preferences of our potential consumers. Generally, the questions helped to see what they would expect from a horror magazine, especially the front cover.
To conclude the results of our research, many of our responses said that they would expect to see dull colours on the magazine cover. The colours red and black are very popular. Our target audience expect to see a lot of dull colours presented on the cover. Taking into consideration that they are familiar with gothic/horrific themes, we thought that it would be a good idea to decide that the colour theme would be Red & black, creating a dull effect. We also thought that these colours will help to make the front cover stand out. 
Although we gained similar answers as to what our horror magazine should look like, the answers to how our magazine should be priced was different. For example, in the screen shot below, on person said that they would willingly buy a horror magazine for £5. He also adds on that it also depends on how the magazine looks like. This is interesting because it shows that our potential consumer is interested in the visual content of the magazine. This means that if our front cover is attractive, then he is likely to buy it for any price even if it is quite expensive. We decided that we would like our magazine to cost £4.00. This is because it would be a good way of attracting and maintaining our young audience as it is quite cheap. Also, we took into consideration that our audience for our magazine are more likely to be in education, part time jobs or even unemployed - which is another reason for why we priced the magazine for £4.00.
We also decided that on the front cover we would advertise things such as freebies and competitions. By adding these, it will add value to our media product - and we decided to do this as a way to sticking to some of the conventions of magazines in general so that it looks realistic.Profiling our audience
David is an 18 year old student who enjoys hanging out with friends and reading in his spare time. The types of film he enjoys watching the most are Horror & Comedies. David reads a lot of magazines and always likes to be kept up to date with films. This is one of the reasons why he reads magazines, simply because he doesn't want to miss out on the latest issues. Also, he believes that horror films and magazines appeal to him because they present images and ideas that relate to the theme of horror which is what he is interested in. He is a very trend-conscious person and is always on the alert for new fashionable options. He also likes to experiment with new things and loves using technology.
The type of music he listens to varies because he likes a wide range of genres. Although he spends most of his time at college, he also makes time for extra curricular activities such as sport and games.
Written by Christina
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