Drag me to hell is a psychological horror film, written by Sam and Ivan Raimi and directed by Sam raimi. It stars Alison Lohman, Justin Long and many others. The story is about a young loan officer (Alison Lohman) who finds herself under a curse which in a few days will take her to hell. Desperate for curse lifted, she tries her hardest to save her soul however she is tested by evil forces.
The colours used in the poster are very dark and connote emptiness and torment. This is cleverly connected to the theme of damnation which is the main character is ultimately subjected in the end of the film. The use of the fiery reddish orange colour at the bottom of the poster is cleverly placed there to convey to an audience that the character is slowly yet surely being dragged to hell as the colour symbolizes fire and torment. The mixture of colours to form the dark grey colour of the sky connotes the theme of Armageddon/end of the world in a readers head because of the fact the colour of the sky does not normally look like that . The colour of the anchorage is white which in deeper depth could connote a sense of salvation for the character in the poster as white symbolizes purity and holiness, attributes associated with Heaven.
The main props are props of some ghastly hands placed on the actresses’ body to portray to the audience that she is hell bound against her own will. This is shown by the mouth of the actresses being open and her eyes closed to convey her pain being unbearable. The setting of the poster seems to be in the suburbs which break stereotypes as suburbs are normally portrayed as being leafy, boring and predictable. However something like damnation is clearly not predictable thus breaking the stereotype of suburbs being predictable. The lighting in the poster is neither very low key nor high key which could make the intended audience uncertain of what the fate of the actress. Thus the lighting acts like a persuasive tool to attract the target audience as it makes the audience keen to know whether the actress in the poster is going to suffer eternal damnation or not. There is nothing unusual about the costume the actress is wearing which could give the audience the impression that her torment came out of nowhere.
The camera shot used in the poster is a mid shot which cleverly hides the lower part of her body. The usage of a mid shot could give the impression that’s its too late for her, that she is now hell bound or that she is running out of time. This just like the lighting the camera shot is a persuasive tool to attract the audience because its gives an internal impression in a viewer’s mind the possibility that she is damned.
The anchorage in the movie poster is sans serif and very formal which could set the tone of the film in terms of the fact it’s a serious issue. Also the colour of the text is white and could connote that there is still chance of her not going to hell. It’s placed correctly just below the middle of the poster with a tagline that says: Christine Brown has a good job, a great boyfriend and a bright future. But in three days she’s going hell. This tagline further persuades the audience because it’s one of the first things they see when they see this poster. Such a tagline is horrifying because at first it starts of normal one might say and ends with something that would frighten many people
Written by Michael
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