When making the ancillary that would be used to promote our film we wanted to create a genuine feel of synergy and cohesion among our products. This was done through numerous different elements. One element that we believe has a big impact on bringing the products together is the font that the title of our main product ('SUBDUED') was written in.
 |
| Title on film promotional poster |
 |
| Title as featured on movie magazine cover |
Another aspect that we believed would allow our poster and magazine to compliment our teaser trailer (thus making all products more effective) was the incorporation of our 'main character' in all three products. Although he is featured differently in all of the products the audience is able to familiarise themselves with him.
When looking at the poster and magazine cover alone the main character is portrayed in ways that the trailer doesn't show him. The image on the magazine cover portrays him as dominant and as a 'hero-like' figure because of the stance he has taken, whereas the image used for the poster presents him as vulnerable - not because of of his position but due to the positioning of the camera. This should be effective as it would hopefully give the target audience the feeling that they are gaining a deeper insight into the main character and what he is about.
From my perspective, the two ancillary texts work in perfect cohesion to promote our main product - the teaser trailer.
Written by Gabrielle
POSTER & TRAILER COMPARISON
In order to create continuity between our poster and trailer, we imported our production company logo into both of the pieces. However due to the lens correction used on our poster, we lightened the background on the original logo to ensure that it fitted well with our movie poster. This helped to enhance brand identity because from the audience's perspective, they would recognise the logo and know immediately firstly who the production company is and what type of film the company is likely to produce.
 |
| The logo on our official trailer |
 |
| The logo on our poster |
To further enhance the continuity between our poster and trailer, we used the same title font. The title being called ‘Subdued’ relates heavily to horror because the title itself connotes a sense of darkness, something associated with the horror genre. The title is also distinctive, thus making it stand out more with an audience because it is not a word which is used in everyday living for most people. Also the same colour red is used in both titles to great effect because the colour red connotes blood and danger, something else associated with horror.
 |
| Title on our trailer |
 |
| Title on our poster |
Furthermore the same props are used in both of the pieces. The use of an Apple Mac appeals to the target audience because of its connotation of something trendy and modern. However the Iphone used, only features in the trailer. However, like the Apple Mac, it too is a Apple product and not only creates a sense of brand identity, but also appeals to the target audience because of the fact it is a easily recognisable product within the young target audience of 15 to 30.
 |
| The Mac in our trailer |
 |
| The mac in our poster |
 |
| Iphone in our trailer, another Apple product |
The actor remains the same in both the trailer and the poster. The fact that he is a young black male allows the film to stand out more because it suggests that he is one of the main characters in the film itself, which is something that is rare in the horror genre. Also his costume remains the same in both the poster and the trailer. The white shirt worn by the actor conveys smart and tidiness. The rolled up sleeves on the shirt connotes a sense of tiredness and that it has been a long day at work. Furthermore the black tie worn cleverly has a connotation or resemblance of a funeral service in the audience’s minds, which fits perfectly with the fact that the film is a horror film because funerals relate to the theme of death, something else associated with horror. All in all the costume used conveys that the young male actor works in a white collar profession which stands out to the audience because of the fact generally speaking, in society not many people from ethnic minorities are in white collar employment because traditionally that is something that is associated with people from the upper class in society, thus of an Caucasian background.
 |
| Costume in our trailer |
 |
| Same costume in our poster |
Written by Michael
MAGAZINE & TRAILER COMPARISON
Nowadays, media institutions create synergy by exploiting a range of platforms to sell various products related to one film, helping advertise the film and increase sales. We incorporated this method into our work as a way of promoting our main product. We did this by creating 3 different types of media products (Magazine cover, poster & trailer).
Before marketing our final pieces, we took into consideration that we were working in a similar way to how independent film companies worked, therefore we were unable to promote our films in the same way as big companies do. However we did manage to promote our magazine and trailer quite effectively.
Due to the constant introduction of new technologies, consumers are able to have wide access to all forms of media. This will allow our target audience to get hold of our film products on different platforms of media. (Smartphones, Laptops, iPads, iPods etc.) We feel that both our magazine cover and film trailer look very good in quality as it can be clearly seen when looking at them from portable devices (e.g. blackberry/iPad)
 |
| How the magazine looks on Blackberry |
 |
| How the youtube trailer post looks on iPhone |
 |
| How the YouTube post of our trailer looks on the iPad |
In our work we used cross media promotion in order to gain the attention of our target audience. Firstly we uploaded our trailer & magazine onto social networking sites such as, Facebook & Twitter. We also posted our trailer on YouTube. We believe strongly that, online marketing is a massive growth area where there are many unique usages of technology which is partly the reason why we marketed our film online.
For our production company, the internet was a great platform for advertising our film because; a lot of people use the internet. This was an advantage for us because the audience had easy access to our film products, which meant that the chances of obtaining bigger audiences would be greater.
Another aspect of promotion we thought was very important was the idea of brand identity. To compare our magazine cover and teaser trailer, there are some similarities here which shows that these two products are working together to contribute to the ‘promotional package.’ The film title shown in the middle of the trailer and at the end can be spotted easily on the front cover of the movie magazine. The same font is used here and the colour, shape and size have not been altered in anyway. This is because we want to keep it realistic and recognisable. If any changes were made to the film title for the magazine, this could possibly make it harder for potential consumers to identify the film.
The captions used in the trailer are similar because a normal san serif font is used and it is in a gold colour. This colour is the same as the colour used for the straplines, and part of the main cover line on the magazine cover. This also shows how the trailer and front cover relate because there is consistency in the use of specific colours.
In addition to this, the main character of the teaser trailer is the featured actor on the magazine cover. This reinforces the fact that the magazine is trying to promote the film by displaying the actor on the front cover. We felt that it was a good idea of doing so because it would help our audiences understand that the magazine is like a reflection of what is being shown in the film trailer.
Generally, our magazine front cover & trailer worked well together because the similarities between these two different media products outweigh the differences between them. As they both consist of the same text style, images and colour scheme, this created two simple pieces that relate to each other for a promotional purpose.
Written by Christina
EVALUATION
Overall, we have tried to promote consistency throughout our three media products. Not only is this aesthetically pleasing, but it also makes our three products more recognisable by the general public, therefore increasing the chance of our marketing campaign being a success.
However, in aiming to make all of our products consistent we did ecounter difficulties in areas such as our movie title.
|
We wanted to add an iconic feature to our movie title, in the way Hollywood blockbusters have, so we decided that the'B'and 'D' in the title would be in a different colour to the other letters. To give our products a sense of authenticity and consistency, we had to make sure that the type of red used in the movie title of our teaser trailer, was the same type of red used in the titles in our film poster and our movie magazine. This was hard to do as we had created each title in different programmes. for example the title in our teaser trailer was created in Motion, whilst the title in our poster was created in Photoshop. This required continual reference to each programme and some rough estimates, which consumed quite abit of time which could have been devoted to other areas.
In terms of marketing we also thought that it would benifit us to apply inter-texuality in our title. The font of our title is likened to that of Warehouse 13, a hugely succesful 'syfy' series. We done this because our audience research gave us the impression that fans of supernatural horror were also fans of science-fiction, Therefore by using a similar font in our title, we could create connotations of success in audiences who are familiar with Warehouse 13. Written by Cyprian
No comments:
Post a Comment